Every SEO company is different, but all worthy companies share a similar overarching goal: to aid grow your online business. After all, an SEO firm to work is to partner with you on a daily basis to drive qualified leads, telephone calls, website visits, website sales, and more via organic search engine optimization. With SEO, you want your website to be atop the” SERP’s” (search engine results page) for relevant keywords. You also want your website to be up-to-date with fresh, informative content and keyword rich in order to maximize traffic flow and potential conversions.
In most cases, SEO firms will offer some type of search engine optimization services, such as content analysis, link building, and/or the process of black-hat optimization. For the most part, black-hat SEO has been around since the early days of search engine marketing. The concept of black-hat SEO is less about optimizing your site for the search engine results page (SERP) and more about utilizing methods that are not organic or are only a part of search engine optimization but are allowed to be listed alongside organic listings. This practice can include using deceptive trademark names, burying your links within pages of your website structure, creating backlinks out of irrelevant websites, spamming search engines, and so forth. If done in excess, these practices could potentially cause your website to be banned from the search engine results page altogether.
Generally speaking, it is best to hire a professional SEO company that employs only professionals. Hiring an SEO firm can be a very expensive process, especially if you do not have experience in this field. While the process may seem tedious, there is still a very good chance of receiving excellent results. Keep in mind that while there are many companies that claim to have organic SEO writing skills, it is not always true. Therefore, if you hire an experienced SEO firm, you are assured that your web presence will be above average.
SEO firms typically hire an off-page factors consultant to perform their research. This person will be able to analyze your current website structure and perform a keyword analysis to determine what keywords are working for your business and which ones are not. This will allow the SEO firm to effectively choose the best keywords to optimize your site. However, in order to make money with SEO, it is absolutely vital that you perform some off-page optimization as well.
For example, if you currently generate five million visits per month but have only a hundred thousand unique visitors, you probably have a problem. You should hire a professional SEO firm to perform a comprehensive search engine optimization analysis to discover why this is the case. They may find that you are sending less than ten percent of your web traffic to your main web pages. They may also discover that your traffic consists primarily of “spiders” that are simply there to look for information such as “what is the best way to remove a spider?” This will result in fewer organic rankings for your pages.
Another example of off-page factors that affect your rankings is duplicate content. Some SEO firms will simply hire someone to do keyword research and find out if you have any duplicate content on your website, even if it is completely unrelated. This person will then determine whether or not your site has any links that lead from the same page across different sites. If it does, this will decrease your ranking and increase your cost.